Shaw Regional Events Focused on Retailer Profitabi

Dalton, GA, October 6 – Shaw Industries has announced its schedule of regional shows to be held in January and February of 2005.

Seeking to build on the success of last year’s regional format, the events are designed not only to present new products and programs, but to allow Shaw management and sales personnel to give customers the individual attention that is difficult to achieve with larger trade shows.

“With these regional events, we are able to give customers what they’ve asked us for – quality time,” says Scott Sandlin, Shaw’s vice president of marketing. “In the regional venues, our sales and management teams are able to allocate time and resources to work with our customers individually to develop programs that will add value to their business.”

The regional shows will culminate in Shaw’s premier event, the Shaw Flooring Alliance Convention, to be held in Dallas at the Gaylord Texan Resort. Like previous SFA conventions the upcoming “Stars 2005” will combine product presentations, promotional programs, educational seminars, and entertainment. Featured at the “Stars 2005” event will be the award-winning country music duo, Brooks & Dunn.

“Our Shaw Flooring Alliance Convention is considered the best show in the industry,” Sandlin says. “The SFA retailers bring a level of energy and excitement that is unmatched. At ‘Stars 2005’ we plan to take it up another notch to recognize their commitment and loyalty to Shaw.”

Other regional shows will be held throughout the country in January and early February. While numerous “mini-markets” are scheduled, the larger events will be held at the following locations:

Baltimore Marriott Inner Harbor January, 2005
Detroit Royal Park Hotel 1/5-1/7, 2005
Atlantic City Caesars Atlantic City 1/6-1/7, 2005
Kansas City Hyatt Regency Crown Center 1/7-1/8, 2005
Los Angeles Hyatt Huntington Beach 1/10-1/12, 2005
Belterra, IN Belterra Casino/Resort 1/11-1/13, 2005
Phoenix Scottsdale Conference Center 1/12-1/14, 2005
Mashantucket, CT Foxwoods Resort Casino 1/13-1/14, 2005
Dallas Embassy Suites Outdoor World 1/13-1/15, 2005
San Francisco SBC Park 1/17-1/19, 2005
Seattle Safeco Field 1/19-1/21, 2005
Atlanta Philips Arena 1/19-1/22, 2005
Dallas (SFA) Gaylord Texan Resort 2/3-2/6, 2005
Minneapolis Mystic Lake Casino Hotel 2/4/005
10/5/04