Pergo Adds Fitzgerald Ad Agency

Atlanta, GA, April 24, 2007–Pergo, Inc., has selected Fitzgerald+CO as its North American advertising agency of record for its Pergo brand of laminate flooring after a review of national agencies.  Fitzgerald+CO has started development of a comprehensive marketing and communications program that will include new creative, advertising and interactive.  The campaign will launch in North America in late summer 2007.

Pergo is the best known and largest selling brand of laminate flooring in North America and literally created the laminate flooring category in the United States when its products were launched here in 1994.  Today Pergo is sold in more than 3,500 specialty retailers.

“We are very excited about our new partnership with Fitzgerald+CO,” said Tony Sturrus, president and CEO of Pergo, Inc.  “We chose Fitzgerald+CO based on their high level of enthusiasm for our business and their deep understanding of homeowners and home related products.  We were impressed by the new ideas presented during the agency review process and our entire organization is looking forward to the start of our new program.”

“We are honored Pergo, Inc., chose Fitzgerald+CO to help launch the next chapter in its storied history,” said Dave Fitzgerald, president and CEO of Fitzgerald+CO.  “The Pergo brand has become synonymous with the category it pioneered.  We are going to ensure North American consumers ask for, and receive, genuine Pergo brand flooring and all of the innovative benefits it brings to the spaces where they live, work and play.”