Laticrete Names Southern California Rep

Bethany, CT, June 6, 2007—Laticrete has appointed Brian Carlson to the position of technical sales representative for the California Southern region, including Northern Los Angeles County, Ventura County and the Southern portion of Kern County, which consists primarily of Bakersfield.

Carlson comes to Laticrete with extensive knowledge of its innovative product line, experience he gained first-hand as an outside sales representative with Tile Industry Sales, Inc., an independent sales firm that featured the Laticrete System. Carlson will continue to service existing clients in the territory, while working to drive demand for Laticrete system materials by searching out new relationships with architects, contractors, distributors, builders, design centers and specification writers.

“I look forward to a very successful career with Laticrete,” Carlson said. “Since joining the team as an independent sales rep and now as a direct employee of the company, I have been given nothing but words of support in every way possible. Laticrete offers every opportunity to succeed through all of this support, continuing education and an incredible product line that I’m proud to represent.”