FloorMall To Sell SimpleFloor Products

New York, NY, June 15, 2010–Online retailer FloorMall.com has entered into a partnership with flooring vendor SimpleFloors to sell its privately labeled flooring products.

Like FloorMall, SimpleFloors is a privately held, self-funded organization.

At the heart of this partnership is what FloorMall CEO and founder Marc Henderson calls, “The evolution of the consumer.” He describes a growing number of customers who don’t want to spend a month comparing prices and products in various storefront locations. Instead, they seek out online retailers to quickly find products, compare prices and speak to knowledgeable customer service representatives.