Beaulieu Offers New Sales Incentive for Bliss

Dalton, GA, September 19, 2008 — Beaulieu of America announced a new retail incentive program that replaces the popular Beaulieu Rewards program that ended earlier this year.

Unlike the old program that loaded reward dollars onto a debit card, the Premium Bliss program will offer an array of premiums and getaways for Bliss retailers, including: an online merchandise catalog featuring over 6 million items – the most extensive catalog in the industry; group and individual travel with unlimited options for airfare, hotel, cruise and attraction tickets, “once in a lifetime adventures” from NASCAR to shark diving, and even tickets to concerts, NFL games, the Masters golf tournament, or Broadway.