Home Depot Signs Deal with Reality Show Producer

Atlanta, GA, February 2–Home Depot reached a promotional agreement with reality television company Mark Burnett Productions to have its products and services integrated in TV programs.

Financial terms of the multiyear, multi-program deal were not disclosed.

Through the partnership, Home Depot services will play a tailored role in Burnett programs, including “The Apprentice III” and its newest program, “The Contender,” which premieres March 7 on NBC. The companies worked together on “Survivor” and “Apprentice II.”