I4F Partners with Area Floors for Stanley-Branded SPC

Turnhout, Belgium, September 2, 2026—I4F, a group of companies providing patents and technologies to the global flooring industry, has announced that Stanley has entered the global flooring market through a strategic partnership with Area Floors, resulting in the first-ever Stanley-branded flooring ranges, all featuring I4F drop-lock technologies. 

The Stanley SPC flooring collections are now in production and will roll out across the EMEA region in 2026 to serve the residential construction and renovation markets. 

Established in 1843, the Stanley brand has traditionally sold hand tools, measuring equipment, and storage solutions. 

Area Floors, an Istanbul-based company with automated production capabilities and international export experience, brings development and manufacturing expertise to the collaboration. I4F’s industry-leading drop-lock technologies align installation performance with the Stanley brand’s reputation for durability.